SS23 Fashion Fundamentals
Selfridges Spring Summer ‘23 elevated Womenswear editorial.
The brief for the SS23 Selfridges Womenswear launch was to create a design that really highlighted the fun impactful photography but also make sure it was interactive and shoppable for customers, not just a look book piece. I achieved this by colour blocking sections to group together product and run these alongside inspirational shop the look carousels to ensure the page isn’t only visually inspiring but also engaging. We also added a gradient treatment to the com product shots to elevate them from our standard editorial designs, making the whole page feel fresh and exciting for the new season.
Explore the full feature here
For the social stories which ran alongside the feature I combined the striking imagery with the playful video content that was captured for this story to instantly capture the engagement of Selfridges social followers. Giving followers a brief snapshot of the shoot and encouraging them to click through to the Selfridges website to discover more and shop.
